Mactac is introducing Vivid Edge and Optiscan E at LOUPE Americas. To learn more about these new products, L&NW sits down with Kim Hensley, Senior Marketing Manager, Prime Film Products, Mactac Roll Label, and Donna Lubin, Senior Product Manager, Variable Information Products, Mactac
Roll Label.

L&NW: What market needs, customer challenges, or industry trends helped to identify the opportunity for these products and led to Mactac’s R&D?

KH: Several industry trends converged to create the opportunity for Vivid Edge. Brand owners are increasingly focused on sustainability initiatives such as lightweighting, material reduction, and improving package recyclability, while converters continue to face pressure to maintain productivity and efficiency on high-speed equipment. At the same time, film labels are growing faster than…